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As a studio, our work intersects innovation, brand design and culture through a network of partners spanning Europe & North America.

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We create and grow brands, bringing them to life with a human touch and an editorial point of view.

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Stakeholder Alignement
Audience Definition
Market and Cultural Research
Opportunity Clarification
Insight Analysis

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A New Hotel Concept rooted in Dutch culture and sensibilities

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Deliverables

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Stakeholder Alignement

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We create and grow brands, bringing them to life with a human touch and an editorial point of view.

Insight Analysis

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Desire For Escape in an Age of Anxiety

Travel is loaded with our unrealized wants. It is the repository for all the things we wish we could do in our normal, everyday lives—but can’t.

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Desire For Escape in an Age of Anxiety

Travel is loaded with our unrealized wants. It is the repository for all the things we wish we could do in our normal, everyday lives—but can’t.

Harry Gassel is a New York based art, design & creative director focused on editorial, branding and creative strategy.

L’Officiel Magazine, Creative Director
Talk Magazine, Editor & Creative Director
Limited, Creative & Design Director
T: The New York Times Style Magazine, Art Director
Document Journal, Design Director
The FADER Magazine, Art Director
Alldayeveryday, Art Director
Chandelier Creative, Design Director
Wieden + Kennedy, Design Director
Hugo & Marie, Design Director
Wednesday Agency, Design Director
Doubleday & Cartwright, Design Director
Joan Creative, Design Director
Gretel, Design Director
Garage Magazine, Design Director
CR Fashion Book & CR Men, Art Director

Design
Developing systems based on core principles and DNA.

Name and Concept
Product Development
Brand Foundation
Visual Identity System
Tone of Voice
Design Guidelines
Editorial Content Strategy
Launch Planning

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Harry Gassel is a New York based art, design & creative director focused on editorial, branding and creative strategy.

L’Officiel Magazine, Creative Director
Talk Magazine, Editor & Creative Director
Limited, Creative & Design Director
T: The New York Times Style Magazine, Art Director
Document Journal, Design Director
The FADER Magazine, Art Director
Alldayeveryday, Art Director
Chandelier Creative, Design Director
Wieden + Kennedy, Design Director
Hugo & Marie, Design Director
Wednesday Agency, Design Director
Doubleday & Cartwright, Design Director
Joan Creative, Design Director
Gretel, Design Director
Garage Magazine, Design Director
CR Fashion Book & CR Men, Art Director

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The album’s title, Wu Hen, is the nickname Henry’s grandma gave him as a child. The Taiwanese side of his family are originally from the Wu Dynasty, and the name Wu translates as ‘Gateway to Heaven.’

This is a revolution of the mind. To reach new heights requires separating ourselves from the material world and finding power in what’s intangible. That’s what music and art is for—whether it’s a primitive emotion or something deep, you feel it. And there’s a subliminal element that resonates throughout my work. If you’re painting, it’s what you’re feeling as you’re painting because it’s sincere.”

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—KAMAAL WILLIAMS, PITCHFORK

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