Perspiciatis Voluptatem

Perspiciatis Voluptatem

The Project

Creating a New Look and Feel for the Artist and Producer to Coincide with the Launch of Wu Hen

We worked with Kamaal Williams, Black Focus, and Warp Records to develop a cohesive approach for his overall creative direction and album roll out. Honoring the nature of his music, we employed a modern, yet hand made approach, commissioning painted artwork from Othelo Gervacio and moving imagery by Qiu Yang Studio.

DELIVERABLES

Creative Direction

Art Direction & Design

Visual Identity System

Album Packaging Design

Website Development

Tour Merchandise Design

PROJECT TEAM

Othelo Gervacio

Jackson Cantor

Kevin Kearney

Malvin Wix

Yves Laroque

Jordan Shevell

Harry Gassel

PROJECT TEAM

Othelo Gervacio

Jackson Cantor

Kevin Kearney

Malvin Wix

Yves Laroque

Jordan Shevell

Harry Gassel

‍

The album’s title, Wu Hen, is the nickname Henry’s grandma gave him as a child. The Taiwanese side of his family are originally from the Wu Dynasty, and the name Wu translates as ‘Gateway to Heaven.’

‍

“This is a revolution of the mind. To reach new heights requires separating ourselves from the material world and finding power in what’s intangible. That’s what music and art is for—whether it’s a primitive emotion or something deep, you feel it. And there’s a subliminal element that resonates throughout my work. If you’re painting, it’s what you’re feeling as you’re painting because it’s sincere.”

‍

—KAMAAL WILLIAMS, PITCHFORK

‍