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Brand Creation

The Project

Creating a New Hospitality Concept to Let People Live While Traveling

We worked with Liran Wizman to create a new hospitality brand that combines the ease of a guesthouse, the warmth of a second home, and the comfort of a hotel all under one roof. Inspired by the French phrase pied à terre, we built an own-able concept for business and leisure travel that integrates short and long stay accommodations.

DELIVERABLES

Key Insight Analysis

Name and Concept Development

Target Audience Definition

Creative Direction

Art Direction and Design 

Naming and Positioning

Brand Foundation 

Visual Identity System

Website Page Design

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CLIENT TEAM

Liran Wizman

Billy Cohen

Laura Nolte

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PROJECT TEAM

Solange Beeks

Harry Gassel

Natalee Ranii-Dropcho

Kevin Kearney

Merel van den Berg

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Photography by Fleur Bult

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