Kamaal Williams

Album Creative

The Project

Creating a New Look and Feel for the Artist and Producer to Coincide with the Launch of Wu Hen

We worked with Kamaal Williams, Black Focus, and Warp Records to develop a cohesive approach for his overall creative direction and album roll out. Honoring the nature of his music, we employed a modern, yet hand made approach, commissioning painted artwork from Othelo Gervacio and moving imagery by Qiu Yang Studio.

Deliverables

Creative Direction

Art Direction & Design

Visual Identity System

Album Packaging Design

Website Development 

Tour Merchandise Design

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Project Team

Othelo Gervacio

Jackson Cantor

Kevin Kearney

Malvin Wix

Yves Laroque

Jordan Shevell

Harry Gassel

Paintings by

Othelo Gervacio

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Film

Qiu Yang Studio

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Photography

Liz Johnson Arthur

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The album’s title, Wu Hen, is the nickname Henry’s grandma gave him as a child. The Taiwanese side of his family are originally from the Wu Dynasty, and the name Wu translates as ‘Gateway to Heaven.’

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“This is a revolution of the mind. To reach new heights requires separating ourselves from the material world and finding power in what’s intangible. That’s what music and art is for—whether it’s a primitive emotion or something deep, you feel it. And there’s a subliminal element that resonates throughout my work. If you’re painting, it’s what you’re feeling as you’re painting because it’s sincere.”

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—KAMAAL WILLIAMS, PITCHFORK
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