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Nike ISPA

Editorial Photography

Project Description

We were commissioned by Nike to bring their most important product innovation into the fantasy themed second issue of Citizen Magazine.

Working with Qiu Yang Studio, we created a set of images to express Nike's Circular Design philosophy through the lens of the ISPA Link Axis. Designed with the end of the shoe's life cycle in mind, this is the new pinnacle for disassembly and embodies the circular design principles of material choice, waste avoidance and refurbishment.

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Deliverables

Creative Direction

Art Direction and Design

Artist Commission

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Project Team

Othelo Gervacio

Rebecca Cianfrini

Kevin Kearney

Solange Beeks

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CLIENT Team

Tim Yu

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Photography

Qiu Yang Studio

Sarah Jane Hoffman

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EDITORIAL TEAM

Henrietta Gallina

Danielle Powell Cobb

*Read more about the ISPA Link Axis

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