The Project

Making Your Vote a Universal Standard

Our votes represent more than our own values, needs, and desires, but also those of our community.  For this campaign, we showed the big impact of one vote by asking three artists who they were voting for. Instead of sharing a politician on the ballot, they captured a community of people that would be impacted by their choice to vote. Through this optimistic lens of cause and effect, we inspired people to show up at the polls by recognizing that a voice of one can effect the good for many.